Make your app more engaging: Tips for creating great apps by designing for value, usability and motivation.

These days there are so many apps on the App Store that if your app doesn't fulfil a person's needs immediately then they can easily delete it and find another that does. This talk discusses how to design your app with a human-centred focus in mind by considering three pillars of engagement design: value, usability and motivation. By the end of this talk you'll be able to use this model to review your existing apps and help you design engaging apps in the future.